90 years of Great history...
BARON PHILIPPE DE ROTHSCHILD
In 1922, the 20-year-old Baron Philippe de Rothschild (1902-1988), youngest son of Baron Henri and great-grandson of Baron Nathanniel, took the destiny of Mouton Rothschild in hand. During his reign which spanned more than 60 years, his decisions would profoundly change the world of wine, raise the image of the family château to unparalleled heights and considerably increase the range and geographical scope of its activities.
Picture: 20 year-old Baron Philippe de Rothschild
LAUNCH OF MOUTON CADET
Nearly 90 years after its birth, Mouton Cadet is the result of a history between Bordeaux wines and Baron Philippe de Rothschild. The youngest of the family and the owner of Château Mouton Rothschild, he was keen to bring the richness of the prestigious Bordeaux region to consumers worldwide.
BARONESS PHILIPPINE DE ROTHSCHILD
In 1988, following the death of her father, Baroness Philipping de Rothschild pursued the work and philosophy of Baron Philippe: to make a great Mouton Cadet Bordeaux wine accessible to a wider worldwide audience.
The tireless ambassador, she promoted the brand on every continent and made Mouton Cadet the biggest selling branded Bordeaux wine in the world. In her constant quest for innovation, in 2004, she gave Mouton Cadet a new, more fruit-forward style. The bottle, designed by Baroness Philippine herself, also got a make-over.
Picture: Baroness Philippe and her late father (Baron Philippe de Rothschild)
PHILIPPE SEREYS DE ROTHSCHILD
While continuing his grandfather’s, Baron Philippe de Rothschild, and his mother’s, Baroness Philipping de Rothschild, remarkable work, Philippe Sereys Rothschild is determined to further enhance Mouton Cadet’s reputation worldwide and proud, with the launch of the 2015 vintage, to open a new chapter in the history of a great brand.
With his sister, Camille Sereys de Rothschild, and his brother, Julien de Beaumarchais de Rothschild, they are guided by the same ambition: to open a new era for Mouton Cadet and take the brand even higher, even further!