By virtue of its secular history, Piccini has always maintained a faithful line to its principles, that are firmly anchored in love for tradition and in spirit of initiative, looking towards the future. The range of corporate values is embodied in the orange label, a winning chance launched by Piccini in 2002.

The company ventured where others would not: transforming Chianti, one of the most conservative Italian wines, in to a young and dynamic wine, proving its capacity for innovation and continuous dynamism.

“With courage and determination we have taken one of the oldest, most traditional wines of Italy and made it contemporary, vibrant, original and international. The old and the new make a wonderful blend, and Chianti Piccini Orange has become the Chianti of the 21st Century.”