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Southern Comfort was created in 1874, by a man born to do things his own way. M.W. Heron wondered, why does whiskey have to be so harsh and overpowering? Why can’t it be smooth, easygoing, downright delicious? His recipe, blending stone fruits and spices, created an iconic American taste.

Nearly 150 years later, Southern Comfort is as one-of-a-kind as ever. Satisfying on its own. Delicious in any mixed drink. No other spirit is so comfortable however you drink it. Or whoever you drink it with.

This is whiskey on its own terms.
Made to be enjoyed on yours.

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WE REWROTE THEWHISKEY RULEBOOK.

Southern Comfort’s been made with traditional American craftsmanship since 1874. With a few secret twists of our own.

 

1950-TODAY
1950-TODAY

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2017

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1874
1874

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1950-TODAY

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